Personal Lettering - Spring 2023

A playful horror-themed ice cream shop that incorporates contrasting elements to create a unique and personable store branding. Hand-drawn lettering parallels the similarities between bodily fluids and melted confectionaries. The interchangeable illustrations function as a build-your-own with brains as scoops, gore-like toppings, and recognizable monsters as cones. The question remains; To scream or to ice cream?